A logo use study revealed that the positive logo was only to be used on internal communications, and the negative logo was for customer facing materials. 
 Choosing a modern typography was high on my list to bring this brand into the 21st century. I chose a clean font that was lightweight, yet substantial enough to carry the importance of a financial institution. 
 A brighter, more modern color palette was chosen to represent SC, replacing the monochrome gray palette. Using red in moderation was key to creating a more peaceful, welcoming experience. 
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