Dallas / San Francisco / New York
Digital Design Manager / Art Director
Santander Consumer USA
August 2016 – Present
Develop and strengthen brand assets, including style and usage guides, and collaborate with internal and external teams to ensure consistent use. Based on performance data, continually iterate and enhance the visual user experience to benefit the audience and steer the direction of future designs.Develop and strengthen brand assets, including style and usage guides, and collaborate with internal and external teams to ensure consistent use. Based on performance data, continually iterate and enhance the visual user experience to benefit the audience and steer the direction of future designs.
Project highlights: Designed and built Santander Consumer's first Design Language System to support and inform our internal and external designers/developers/IT of Santander's brand standards and ideologies.
UX Designer II
Santander Consumer USA
June 2014 - August 2016
Defined interaction models, user task flows, and UI specifications and designed the best user experience from those findings. Worked with the creative director to incorporate the visual identity of Santander Consumer's products into features before presenting it to stakeholders for sign off and worked closely with members of the Development team to ensure prototype to production integrity.
Project highlights: chryslercapital.com site redesign
Symphonic Source, Inc.
May 2012 - June 2014
Directed a wide range of marketing efforts for the company’s suite of products, including identity, site design, SEO, social /email strategy and design, media and PR materials for both print and web.
Project highlights: http://cloudingo.com site design and marketing materials
Okbird Creative House
August 2009 - January 2012
Web design for boutique and national recognized clients along with branding and the beginnings of UX.
Clients: Keller Williams Real Estate, The Body Image Council of Dallas, Carolina Cinemas, Austin Zoo, Costco Foods
Degree: Bachelors of Fine Art
College: The University of Texas at Dallas
Concentration: Design and Visual Communications, Studio Arts
Accolades: Summa Cum Laude, Arts and Humanities Dean's Advisory Board
Degree: Associate of Applied Arts and Sciences
Collage: Eastfield College
Concentration: Design, Advertising, Marketing
Media: Time Magazine
Article: The Generation Y Hotel
As a commissioned artist for NYLO hotels, my paintings were featured in Time Magazine.
Role: Chairman, Curator, Artist
Organization:Texas Scottish Rite Hospital for Children
Together with my two fellow chairmen we put on an annual art benefit, "Summer Colors", in which 100% of the proceeds from the sale of art created by local artists benefit the hospital and the children who receive care there.