Dallas / San Francisco / New York
December 2018 – Current
Responsible for the conceptualization, management and execution of digitally comprehensive experiences for globally recognized clients. Inspire and engage cross-functional teams, and drive brand design concept ideations through implementation.
Clients: Southwest Airlines, Toyota Research Institute, The University of Texas Arlington
Senior Art Director
October 2017 – December 2018
Translate ideas and concepts into useful, elegant and engaging experiences. Work closely with internal team members to ensure the strategy is being considered. Present concepts to client stakeholders.
Clients: American Airlines, Mitel
Digital Design Manager / Art Director
Santander Consumer USA
August 2016 – October 2017
Develop and strengthen brand assets, including style and usage guides, and collaborate with internal and external teams to ensure consistent use. Iterate and enhance the visual user experience to benefit the audience and steer the direction of future designs. Develop and strengthen brand assets, including style and usage guides, and collaborate with internal and external teams to ensure consistent use.
Project highlights: Carvana.com, Dealer Extranet Redesign
UX Designer II
Santander Consumer USA
June 2014 - August 2016
Defined interaction models, user task flows, and UI specifications and designed the best user experience from those findings. Worked with the creative director to incorporate the visual identity of Santander Consumer's products into features before presenting it to stakeholders for sign off and worked closely with members of the Development team to ensure prototype to production integrity.
Project highlights: chryslercapital.com redesign, Santanderconsumerusa.com site redesign
Symphonic Source, Inc.
May 2012 - June 2014
Directed a wide range of marketing efforts for the company’s suite of products, including identity, site design, SEO, social /email strategy and design, media and PR materials for both print and web.
Project highlights: http://cloudingo.com site design and marketing materials
Okbird Creative House
August 2009 - January 2012
Web design for boutique and national recognized clients along with branding and the beginnings of UX.
Clients: Costco Foods, Keller Williams Real Estate, Carolina Cinemas, Austin Zoo
Degree: Bachelors of Fine Art
College: The University of Texas at Dallas
Concentration: Design and Visual Communications, Studio Arts
Accolades: Summa Cum Laude Graduate, Arts & Humanities Dean's Advisory Board
Degree: Associate of Applied Arts and Sciences
Collage: Eastfield College
Concentration: Digital Design, Advertising, Marketing
Media: Time Magazine
Article: The Generation Y Hotel
As a commissioned artist for NYLO hotels, my paintings were featured in Time Magazine.
Role: Chairman, Curator, Artist
Organization:Texas Scottish Rite Hospital for Children
Together with my two fellow chairmen we put on an annual art benefit, "Summer Colors", in which 100% of the proceeds from the sale of art created by local artists benefit the hospital and the children who receive care there.
“If the devil is in the details, then Nicole has mastered them down to the pixel. She has an incredible eye for detail, due to a great understanding of UX and design principles. Whether an issue exists in the workflow or within the framework, she will pinpoint the issue and present visual solutions which are aesthetically pleasing and functionally effortless for a stellar user experience––and it shows. Having worked with her extensively, she has proven her worth time and time again. She is a rare breed––dedicated, detail-oriented, productive and knowledgeable. She is an incredible example for her team and others around her.”
- Geoff Ka'alani, Santander Consumer USA