for displaying the logo on web, I chose a complimentary palette that helped the fine details stand out.
 For Chrysler Capital, I chose a color palette that evokes a feeling of crisp refinement.
 For online typography I chose a font that was easy to read with large round curves that give it a modern edge. 
 After the user study revealed the customer base was primarily young professionals, I chose fresh lifestyle imagery for the redesign that would appeal to the demographic. 
 Chrysler Capital also had a microsite thats main goal was educating and re-signing customers who are nearing the end of their lease term.
 With such a high percentage of traffic coming to the microsite from mobile, I designed this experience to be fully responsive and mobile-first. 
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