came to me wanting a simplified way to organize and modernize their web presence. I took their somewhat generic brand guidelines and expanded them to allow for the modern look they were desiring. With no photo direction formally defined I took this opportunity to provide them with one that was confident, shadow heavy, and refined. What we ended up with was an experience that blurs the line between form and function, just as it should. The website now balances their organizational needs with a beautiful interface that is a better reflection of the power commands.