Memorial Hermann Hospital
Memorial Hermann Hospital (MHH) is the largest hospital system in southeast Texas serving hundreds of people everyday and yet their web presence didn’t reflect this at all. Relying solely on outdated design patterns and a clunky system, MHH was ready for a revamp. Taking what I knew about the healthcare market and blending that with MHH’s desire to more closely connect with their patients and community, I put together a series of targeted campaigns that would be tailored to the visitors presence upon arrival through marketing efforts or through a tracked revisit. The result was a site that was modern, clean and functional while still feeling approachable and knowledgeable and one that was easily customizable for their campaigns going forward.